By integrating advanced digital displays into their retail settings, GoPro creates an immersive experience that goes beyond simply showcasing products. These strategically designed units remind shoppers that adventure is out there.

The Bluefin High-Bright screens have been a game-changer for GHD's in-store display units. The screens are used in interactive stands that showcase the company's hair styling tools. When shoppers approach the stand, sensors trigger the screen to play content about the products being showcased. The lights dim, and the content plays until the shopper selects a product. The screen then triggers content specific to the selected product. The Bluefin High-Bright screens have been so successful that GHD has continued to order more screens for its stores.