Meet COLORFRAME: Taking Displays from Classic to Custom, From Black to Brilliant

Introducing COLORFRAME: Custom Digital Signage Gets a Bold New Look 

Bluefin has been known for the unique ability to customize all-in-one digital signage solutions. And now we’ve gone a step further with COLORFRAME. 

As always customers can still pick their size, or even order to spec. And they can still embed any operating system of choice to meet the project's technical needs. But now, they can also customize the color of the screen’s frame, choosing from dozens of RAL color options.  

Where Design Meets Technology 

While black frames will remain a timeless classic. COLORFRAME opens up new opportunities for designers and brand managers to make their work stand out. 

Interior Designers and Architects are known for designing down to the most intricate detail. With COLORFRAME their creative reach now extends into the technology itself. 

For brands that lean into color as part of their distinct identity, this offers a fresh new way to make digital signage elements in their space feel integrated, intentional and impactful.  

 

Digital signage, far from being just an information conduit, has emerged as a significant aesthetic component within modern interior design. Today’s designers are blending digital displays harmoniously with physical decor elements, creating a seamless visual narrative. These digital canvases not only relay information but also accentuate the architectural ethos of the space they inhabit. Digital Signage in Modern Spaces – Archiscene 

 

How does it work? 

It's simple really. Because Bluefin owns its own manufacturing facility, clients have access to custom solutions with incredible flexibility. Many companies have leveraged this to create screens built to suit their needs- whether it's a half height ultrawide stretch built into a retail display, or a narrow portrait screen for a museum. 

By using color as another tool in their branding arsenal, companies can extend their visual identity beyond logos and packaging into physical spaces where customers engage directly with their brand experience...When it comes to enhancing your brand identity, incorporating brand colors into your interior design is a powerful strategy. How to Choose a Brand-Focused Color Scheme – Tanic Design 

Recently, requests for non-black screen frames have been increasing (like the white-framed models Bluefin showcased at InfoComm). That is where COLORFRAME by Bluefin comes in.  

“Our motto is: If we can, we will.” says Tim Bailey, COO, Bluefin International. “We always want to say ‘yes’ to what clients want and it is exciting to be able to extend that into the realm of colored frames.”  

 

Is customization affordable?  

Like extra cheese or specialty milk, customization usually comes with an upcharge. But in this case, it’s surprisingly affordable. One of the best parts about COLORFRAME is how easy it is to make it your own, without breaking the budget. Because Bluefin owns its manufacturing facility, we can deliver true customization at scale with ease. 

Depending on the screen size and quantity requirement, COLORFRAME options start as low as $10 extra per screen (slightly more for touch screen options). And with a 4–6 week turnaround, you can integrate color into your next project without delays or engineering fees.  

 

 Can I Tailor Other Things?  

 COLORFRAME is available with Bluefin’s FLEX-OS, which means you can customize your screen size, frame color, and embedded operating system all in one order. 

  • BrightSign fans? You can still get the powerful performance you expect—up to the latest XD6 series—with a frame that matches your brand. 

  • Windows or Chrome House? The robust Intel processor has you covered. 

  • Android enthusiast? Our latest Android update is available in any color and any size. 

 

Get Colorful! 

Before a single pixel lights up, your signage is already making an impression. With COLORFRAME by Bluefin, the frame itself becomes part of the story; whether it’s a precise brand match or a tone that elevates your interior design. For architects, designers, and brand leaders, it’s one more way to make technology feel intentional, integrated, and unforgettable. 

Digital signage is no longer a “nice to have”—it’s a need to have in retail, hospitality, corporate, and public spaces. COLORFRAME adds to your toolkit for offering a new way to make your mark.   

 

Incorporating brand colors into office design is a multifaceted approach that fosters a strong identity, enhances aesthetics, and supports employee well-being. By thoughtfully selecting and implementing these colors throughout your workspace, you can create an environment that embodies your brand and motivates your team. Incorporating Brand Colors in Office Design – Studio Forma 

 

Dive in.

You can explore the range of possibilities here: www.thebluefin.com/colorframe or reach out with your questions and ideas to the Sales@thebluefin.com 

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