Introducing Reef Gen 2: The Next Evolution of Built-In Android Digital Signage
Performance Meets Innovation
Bluefin is proud to introduce the next generation of our built-in screen solution for Android digital signage — Reef Gen 2. Building on the trusted Android 11 Reef platform (formerly R-Series), Reef Gen 2 takes performance to the next level with Android 15 and an upgraded System-on-Chip (SoC).
This evolution delivers faster processing speeds, smoother visual performance, and enhanced reliability for leading content management systems—ensuring every digital interaction is seamless and impactful. Whether you’re updating content, managing multiple displays, or powering interactive experiences, Reef Gen 2 is built to handle the demands of today’s dynamic retail, hospitality, and public environments with ease.
Powered by Robust Chipset
At the heart of Reef Gen 2 is the RK3576 chipset, a proven leader in Android performance. This hardware upgrade sets a new benchmark for speed, responsiveness, and user experience.
Compared to the previous RK3399-powered generation, users will notice:
Faster app launches
Fluid and crisp on-screen animations
An overall smoother interface
With 4GB of high-speed DDR4 memory (double the previous 2GB) and expanded onboard storage, Reef Gen 2 is designed for content-rich deployments across retail, hospitality, and public spaces. This enhanced capacity ensures reliable multitasking, efficient media handling, and consistent performance, even in the most demanding signage
Driven by Customer Feedback
“Launching the original Reef player was a key milestone in our digital signage journey,” says Jordan Bowlby, Product Manager at Bluefin. “With Gen 2, we’ve carried over lessons learned from customer feedback and real-world use—focusing on elevating performance while preserving the core experience.”
This customer-first approach ensures that Reef Gen 2 doesn’t just add power—it refines and enhances what users already love.
Seamless Integration with Android 15
Reef Gen 2 comes standard with the Android 15 Open Source Project (AOSP), giving users immediate access to the latest Android performance advancements. Apps can be installed directly via developer APKs from a wide range of supported content management systems (CMS), making deployment fast and flexible.
Whether integrating into existing workflows or launching new digital signage networks, Reef Gen 2 supports everything from interactive kiosks to complex, multi-location content management systems—all with the reliability and versatility Android users expect.
Elevate Your Digital Experience
Ready to transform how you communicate, engage, and inform your audience? Bluefin’s Reef Gen 2 Screens make it possible.
Deliver vibrant, responsive digital experiences with your existing Android workflow—now powered by the latest hardware. Contact sales@thebluefin.com today to discover how Reef Gen 2 can elevate your next signage deployment.
