Bluefin 2025 Year in Review
2025 has been a truly transformative year for Bluefin. Across every segment—retail, corporate, hospitality, and beyond—we expanded our product family and deepened our commitment to delivering reliable, customizable digital signage solutions at scale. From headline-grabbing large-format displays that lit up trade shows to agile next-generation platforms designed for every deployment scenario, we’ve proven our commitment to finding new ways to enhance your projects—and we’re just getting started. Read on to discover how Bluefin’s 2025 milestones are shaping the future of digital signage and what you can look forward to next!
Premium Large Format
Bluefin has long set the standard for small-format screens, but our lineup of 43" and above has made an equally strong impact in retail and commercial environments. This year, we’ve expanded our large-format offerings even further with new 65", 75", and 86" screens—now available with lower minimum order quantities to meet a wider range of project needs. These premium displays deliver the signature Bluefin quality, power, and reliability you trust, featuring integrated media players and optional touchscreen functionality. our booth turned heads with a brilliant 75" BrightSign Built-In display boasting an anti-glare etched screen and stunning color—making big impressions all around!
Flex-OS V6: The Next Generation
Flex-OS received a big update this year with the release of Version 6.0, the next hardware generation of Bluefin's core product. In addition to support for built-in operating systems and HDMI input, Flex-OS screens are receiving a simple USB looping player as a standard feature. Simple looping video provides an effortless way to get looping content displayed, allowing new digital signage users to get started with no fuss, and seasoned players to deploy placeholder content before a robust system launch, or make temporary content changes quick and easy! Just another way Bluefin Flex-OS makes your signage flexible. All new production orders of Flex-OS will receive this feature, and you can expect to see it appear in more of Bluefin's readily available stock.
BSBI XS156
Until recently, the XT1144 set the benchmark for high-performance BrightSign integration—though tapping into that power meant custom orders and extended lead times. That changes with the XS156: Bluefin’s latest BrightSign Built-In solution. The new chipset is already in stock and ready to ship right from our fulfillment centers. Delivering dual 4K decoding, ultra-smooth 4K 60Hz playback, and advanced HTML rendering, the XS156 empowers your most demanding presentations and CMS-driven experiences with the standard Bluefin plug-and-play simplicity.
Sight & Sound
Our in-screen integrations don't stop at media players. This year Bluefin’s commitment to tailored display innovation leveled up with our Sight & Sound line. Curated for seamless communication, the 43" Sight & Sound screen* combines a vivid 10-point touch display, an embedded 5MP 1080p USB camera, USB microphone connectivity, and integrated speakers. The range of possibilities for this fully integrated solution spans the office space to the check-in kiosk. Additionally in retail environments, this ADA-compliant unit provides stores with a complete setup for everything from virtual try-on to remote consultations. Users can opt for an integrated system-on-chip or utilize the built-in mini-PC cradle, giving you the freedom to run meetings or collaborative applications on your preferred platform with ease.
COLORFRAME
Our passion for customization takes another leap forward in 2025 with COLORFRAME, our latest innovation in all-in-one digital signage design. With a choice of screen sizes in both Finished and Countertop housings, you can now select from a sophisticated palette of RAL color options—making your display stand out as a true extension of your brand. You may have already seen the popular white housings, a favorite this year for their sleek, contemporary aesthetic. Looking ahead to 2026, expect to see more Bluefin screens in a range of vivid colors!
Reef Gen 2 with Android 15
A new slate of Android-integrated screens came out this fall with Android 15 on Bluefin Reef Gen 2 Screens. With 4GB of high-speed DDR4 memory (double the previous 2GB) and expanded onboard storage, Reef Gen 2 is designed for content-rich deployments across retail, hospitality, and public spaces. This enhanced capacity ensures reliable multitasking, efficient media handling, and consistent performance, even in the most demanding signage environments. Whether integrating into existing workflows or launching new digital signage networks, Reef Gen 2 supports everything from interactive kiosks to complex, multi-location content management systems—all with the reliability and versatility Android users expect.
Digital Price Tag (TBD...)
We've also been thinking big this year with smaller screens. We are introducing an all-new 8" digital price tag display designed to offer retailers streamlined deployment and maximum flexibility. Perfect for areas where shelf space is at a premium, these compact displays feature a single USB-C cable for both power and touchscreen connectivity. A full-powered SoC player can be flexibly installed without running into the constraints of bulky signage. 8" Digital Price Tags are launching with paired Android 15 players, and you can expect to see them at NRF 2026!
Looking Forward
As we reflect on a year packed with exciting launches, Bluefin’s 2025 journey is defined by partnership, customer input, and a relentless drive for innovation. Each milestone has enabled our clients to create more compelling and efficient digital experiences, while our investments in reliability, speed, and creative flexibility have opened doors across industries. We’re inspired by your evolving needs and excited for what’s next. Stay tuned as we continue to push boundaries, unveil new technologies, and set higher standards for digital signage in 2026.
